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BUSINESS DESCRIPTION – WILDSURI: SPECIALIZING IN LUXURY LIPSTICKS
Welcome to WILDSURI, a leading name in the world of luxury lipsticks, where elegance meets performance and beauty is redefined with purpose. Based in Nottingham, United Kingdom, WILDSURI has become a trusted destination for discerning customers seeking high-end, high-quality lip products that empower, inspire, and endure.
At WILDSURI, lipstick is more than just makeup – it’s a statement, a mood, and a signature of individuality. We believe that every woman deserves a lipstick that doesn’t just enhance her beauty but embodies her confidence, passion, and spirit. That belief is the heart of everything we do.
Our Story
WILDSURI was founded with a clear vision: to create a luxury lipstick brand that combines exceptional quality, ethical craftsmanship, and modern sophistication. From the very beginning, we aimed to challenge conventional beauty standards by designing products that celebrate diversity, bold expression, and timeless femininity.
Our name, WILDSURI, is a fusion of two inspirations: “wild”, symbolizing untamed confidence and authenticity, and “Suri”, a name that evokes elegance and strength. Together, they represent our mission – to deliver beauty products that are fearless, refined, and unapologetically powerful.
Our Products
At the core of WILDSURI’s product line is our signature range of luxury lipsticks, meticulously crafted to meet the highest standards in the beauty industry. Each lipstick is:
Highly pigmented, offering rich and vibrant color in a single stroke.
Long-lasting, designed to stay flawless throughout the day without smudging or fading.
Infused with nourishing ingredients like jojoba oil, shea butter, and vitamin E for added hydration and care.
Cruelty-free and paraben-free, reflecting our commitment to ethical beauty.
From classic reds to modern mauves, bold berries to nude neutrals, WILDSURI offers a color palette that suits every skin tone, every occasion, and every mood. Whether you’re getting ready for a boardroom meeting, a night out, or a quiet moment of self-love, our lipsticks are designed to make you feel confident, beautiful, and unstoppable.
What Makes WILDSURI Different?
1. Luxurious Formulation:
WILDSURI lipsticks are developed using cutting-edge cosmetic science and the finest ingredients sourced from around the world. Our formulas glide on like silk and provide intense color payoff while maintaining comfort and moisture.
2. Elegant Design:
Packaging is not just a detail – it’s part of the experience. Our sleek, modern tubes are designed to reflect luxury in every aspect, making every WILDSURI lipstick feel like a precious keepsake.
3. Ethical Commitment:
WILDSURI is proudly cruelty-free, meaning none of our products or ingredients are tested on animals. We are also working toward becoming 100% vegan and eco-conscious, as we believe true beauty must be kind to the planet and its people.
4. Inclusive Beauty:
Beauty is not one-size-fits-all. WILDSURI celebrates every shade of femininity. Our product development team continually works to ensure our lipsticks are flattering across diverse skin tones and undertones.
5. Confidence in Every Tube:
A lipstick can be transformative. At WILDSURI, we design our products to help women express themselves, elevate their presence, and walk boldly into every room. We don’t just sell lipstick—we sell confidence.
Who We Serve
WILDSURI caters to beauty enthusiasts, professional makeup artists, influencers, fashion-forward individuals, and anyone who appreciates the power of a perfect lip. Our customers span across ages, cultures, and lifestyles, united by one desire – to wear color with confidence.
Whether you’re seeking a timeless matte finish, a luminous satin look, or a moisturizing sheer touch, WILDSURI has the perfect formula to complement your style.
Global Presence & Online Experience
Although proudly rooted in the UK, WILDSURI serves an international audience through our seamless e-commerce platform. Our website, https://wildsuri.com, is designed to provide an immersive shopping experience, complete with:
Detailed product descriptions and ingredient lists
Virtual try-on tools
Real customer reviews
Global shipping options
Secure checkout and responsive customer support
We believe that luxury should be accessible and effortless, which is why every part of the WILDSURI journey – from browsing to unboxing – is designed with care, clarity, and a touch of indulgence.
Connect With Us
At WILDSURI, we value every relationship with our customers and community. We’re more than a brand – we’re a beauty movement, and we invite you to be part of it.
Contact Information:
📍 Address: 84 Boat Ln, Nottingham, United Kingdom
📞 Phone: 047 8160 3747
📧 Email: contact@wildsuri.com
🌐 Website: https://wildsuri.com
Follow us on social media for the latest launches, tutorials, and beauty inspiration from around the world.
Final Words
WILDSURI is redefining what it means to wear lipstick in the modern era. With a deep respect for craftsmanship, a dedication to quality, and a passion for empowerment, we offer more than makeup – we offer a message. One of confidence. One of luxury. One of being proudly, beautifully yourself.
WILDSURI – Specializing in Luxury Lipsticks.
Unleash your bold. Define your elegance. Speak without saying a word.

Our Vision
To become the world’s most admired luxury lipstick brand, known for empowering individuals through premium-quality products, inclusive beauty standards, and a bold commitment to ethical elegance.

Our Mission
At WILDSURI, our mission is to create luxurious, high-performance lipsticks that elevate beauty rituals and inspire confidence. We are committed to:
Crafting exceptional, clean, and cruelty-free formulas.
Celebrating the diversity and individuality of every customer.
Designing elegant, statement-making lip products that empower self-expression.
Setting new standards in sustainability, innovation, and customer care.

Our Core Values
1. Elegance in Every Detail
We believe true beauty lies in sophistication. From formulation to packaging, every WILDSURI product embodies timeless elegance and modern luxury.
2. Empowerment Through Beauty
We exist to uplift and empower. Our products are designed to help individuals express themselves, embrace their uniqueness, and walk with confidence.
3. Inclusivity Always
Beauty is for everyone. We celebrate all skin tones, all styles, and all identities. WILDSURI is committed to creating shades and formulas that honor diversity.
REVIEW CUSTOMS

“The most luxurious lipstick I’ve ever owned.”
I’ve tried many high-end brands, but WILDSURI stands out. The formula is incredibly smooth, long-lasting, and doesn’t dry out my lips at all. The packaging is stunning—it feels like I’m opening a piece of jewelry. I wear the shade Royal Crimson almost every day, and I constantly get compliments. Love that it’s cruelty-free too!

“Perfect color range for every skin tone.”
As someone with a deeper skin tone, I often struggle to find lipsticks that truly complement me. WILDSURI completely nailed it. The Amber Rouge shade is my absolute favorite—it’s bold, beautiful, and makes me feel so confident. I also appreciate how inclusive the brand is and how luxurious the products feel. Will definitely be repurchasing.

“Elegant, ethical, and empowering.”
I’m always looking for beauty products that align with my values—clean ingredients, cruelty-free, and sustainable. WILDSURI checks every box, and then some. The lipstick feels amazing on my lips, and the colors are vibrant and timeless. I’m obsessed with Blush Orchid, especially for everyday wear. Fast shipping and beautiful presentation made the experience even better.
Frequently Asked Questions (FAQ)
WILDSURI lipsticks are crafted with a unique blend of high-performance pigments, hydrating ingredients, and clean, cruelty-free formulas. Each product is designed to deliver long-lasting color, luxurious texture, and exceptional comfort, while celebrating diversity, elegance, and ethical beauty. Our packaging is also thoughtfully designed to reflect sophistication and sustainability.
Yes, WILDSURI is 100% cruelty-free, meaning none of our products or ingredients are tested on animals. We are also actively transitioning to fully vegan formulas, ensuring that our lipsticks remain kind to both your skin and the planet.
Our lipsticks are formulated for all-day wear, with intense color that lasts up to 8–10 hours without drying or flaking. While wear time may vary depending on eating and drinking habits, a quick touch-up is all you need to stay flawless from day to night.
Absolutely. WILDSURI proudly serves a global customer base. We offer worldwide shipping with secure checkout and tracking options. Shipping times and costs may vary by region, and full details are available at checkout on our website: https://wildsuri.com.
We understand that finding the perfect shade is personal. Our website offers detailed color descriptions, skin tone guides, and virtual try-on tools to help you make the best choice. You can also reach out to our customer care team for personalized recommendations at contact@wildsuri.com.