Privacy Policy – WILDSURI

Effective Date: June 25, 2025
Website: https://wildsuri.com
Business Name: WILDSURI – Specializing in Luxury Lipsticks
Contact Email: contact@wildsuri.com

Your privacy is important to us. This Privacy Policy describes how WILDSURI collects, uses, discloses, and safeguards your information when you visit our website, make a purchase, or interact with us. We are committed to protecting your personal data and ensuring transparency in how we handle your information.

By accessing or using our website and services, you agree to the collection and use of your information in accordance with this policy.

1. Information We Collect

We collect various types of information to provide and improve our products, services, and your user experience. The data collected can be grouped as follows:

1.1 Personal Identifiable Information (PII)

  • Full name

  • Email address

  • Phone number

  • Billing and shipping address

  • Payment method (last 4 digits, payment token—not full card details)

  • Account username (if applicable)

1.2 Non-Personal Information

  • Browser type and version

  • Device information

  • IP address

  • Location data (based on IP)

  • Operating system

  • Time and date of access

  • Clickstream behavior

1.3 Order and Transaction Information

  • Order history

  • Products viewed or added to cart

  • Purchase totals

  • Payment confirmations or errors

2. How We Collect Information

We collect information through:

  • Direct submissions via forms (checkout, contact, subscriptions)

  • User account creation

  • Automatic tracking via cookies and analytics tools

  • Customer support interactions

  • Payment processing partners

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To process orders and deliver products

  • To verify payment and prevent fraud

  • To communicate with you (order confirmations, shipping updates, and customer support)

  • To personalize your shopping experience

  • To improve our website performance and functionality

  • To send marketing emails (only with your explicit consent)

  • To comply with legal obligations

We do not sell your personal information to third parties under any circumstances.

4. Legal Basis for Processing (GDPR Compliance)

For users located in the UK, EU, or EEA, we rely on the following legal bases for processing personal data:

  • Contractual necessity – to fulfill our obligations under a purchase agreement

  • Consent – for optional services like newsletters and cookies

  • Legitimate interest – to analyze and improve our business

  • Legal compliance – when required to meet legal or regulatory obligations

5. Cookies and Tracking Technologies

WILDSURI uses cookies and similar technologies to enhance your browsing experience.

5.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help us remember your preferences, login status, and shopping cart contents.

5.2 Types of Cookies We Use

  • Essential Cookies – Required for core website functionality

  • Analytics Cookies – Used to track site performance and usage behavior (e.g., Google Analytics)

  • Marketing Cookies – Used for remarketing and personalized ads (e.g., Facebook Pixel)

You may disable cookies via your browser settings. However, this may limit certain functionalities of our website.

6. Data Sharing and Third-Party Access

We only share personal information with trusted third parties necessary to operate our business:

  • Payment processors (e.g., Stripe, PayPal)

  • Shipping and fulfillment partners (e.g., Royal Mail, DHL)

  • Marketing and email service providers (e.g., Mailchimp)

  • Analytics platforms (e.g., Google Analytics)

  • IT and customer support tools (e.g., Zendesk, Shopify)

All third parties are required to maintain the confidentiality and security of your data and may not use it for unrelated purposes.

7. How We Protect Your Data

We use robust security measures to ensure your information is safe, including:

  • SSL (Secure Socket Layer) encryption

  • PCI-DSS compliant payment processing

  • Two-factor authentication for admin accounts

  • Regular software updates and security patches

  • Limited access to sensitive data by authorized personnel only

Despite our best efforts, no data transmission or storage system is 100% secure. We encourage users to protect their passwords and avoid sharing sensitive data through unsecured channels.

8. Data Retention

We retain personal data only as long as necessary to:

  • Fulfill orders

  • Maintain user accounts

  • Meet legal and regulatory obligations

  • Resolve disputes and enforce our agreements

After this period, data is securely deleted or anonymized.

You can request deletion of your data at any time by contacting us at contact@wildsuri.com.

9. Your Rights Under Data Protection Laws

Depending on your location, you may have the following rights:

  • Right to Access – Request a copy of the personal data we hold about you

  • Right to Rectification – Request correction of inaccurate or incomplete data

  • Right to Erasure – Request deletion of your personal data

  • Right to Restrict Processing – Request limitation of data use under certain conditions

  • Right to Data Portability – Request to transfer your data to another service provider

  • Right to Object – Opt-out of certain processing activities, including direct marketing

  • Right to Withdraw Consent – Revoke your consent for any data use based on it

To exercise your rights, please email us at contact@wildsuri.com. We will respond within 30 days as required by law.

10. Children’s Privacy

Our website and products are not intended for children under the age of 13. We do not knowingly collect or solicit personal information from minors. If we discover that a child has submitted personal data without parental consent, we will delete the information promptly.

11. International Users

If you are accessing our services from outside the United Kingdom, please note that your information may be transferred to, stored, and processed in the UK or other jurisdictions. By using our services, you consent to the transfer of your information to the UK.

We comply with international data protection frameworks where applicable, including GDPR and UK Data Protection Act 2018.

12. Third-Party Links

Our website may contain links to third-party websites. This Privacy Policy does not apply to external websites, and we are not responsible for their content, data practices, or security. Please review the privacy policies of those third parties before sharing any information.

13. Updates to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time to reflect changes in our practices, technology, or legal requirements. Updates will be posted on this page with the revised “Effective Date” at the top.

We encourage users to check this page periodically. Continued use of our services after changes are made indicates your acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out to us using the contact details below:

WILDSURI – Specializing in Luxury Lipsticks
Address: 84 Boat Ln, Nottingham, United Kingdom
Email: contact@wildsuri.com
Phone: +44 47 8160 3747
Website: https://wildsuri.com

Thank you for trusting WILDSURI. Your privacy matters, and we are dedicated to protecting it with integrity and care.